High performance, health and joy: your sustainable path.
I'm Tony Varela, and this is what I want for you:
To better understand your body and discover how to function at your best.
To integrate sport into your life in a sustainable and healthy way.
That you have practical tools to manage your mental and physical energy.
To achieve high performance in whatever you pursue-and be able to sustain it over time.
To turn the energy you invest in life into joy and a meaningful contribution to the world.
I am an athlete, certified coach in exponential health, endurance sports and personal development. I work with a deeply human approach, combining science, lived experience and technology in the service of those who seek to move forward in a sustainable way. I have accompanied many people on their path to growth and lasting performance.
"Always WITH THE BODY, never against it".
Programs
Wherever you are on your journey - athletically, professionally or both - there's an option designed to go with you.
NUMA - Manage Your Energy. Strengthen Your Leadership.
🎯 For leaders who care about performing at their best-whileprotecting and optimizing their health and longevity.
⚡ A 6-week program with practical tools and strategies that integrate movement, mental techniques and nutrition to help you manage your energy effectively, be more productive and enjoy more free time.
MAX - Sustainable Growth for High Performers
🎯 For ambitious athletes who balance demanding schedules and want to perform at their best-withoutcompromising their long-term health.
⚡ A premium, personalized coaching experience that combines sports science, mindset tools and nutrition to help you train, lead and live sustainably.
SMART.A - Train better. Perform better. Take care of your health.
🎯 For cyclists, runners and triathletes who want to progress with structure-withoutwasting energy or compromising their health.
⚡ Personalized, data-driven training , structured in mesocycles with feedback and adjustments, so you train better and progress consistently.
My Approach to Lasting Performance
My system emerges where endurance sport science, exponential health and mindset converge. This approach helps you live and perform better, making your body and mind allies, and turning the path itself into the reward.
Beyond Performance. Anchored to Purpose.
I wasn´t always a coach. Before this path, I was an engineer, an entrepreneur... and someone who faced a profound personal loss that changed everything.
Since then, I have dedicated my life to understanding how we truly function-physically, mentally and emotionally-and how awareness, movement and resilience can transform the way we live.
This isn’t theory. It’s a path I’ve walked.
And perhaps it will also change the way you move, lead and make yourself present in the world.
Testimonials
"I started working with Tony focusing on very basic aspects that were out of balance, such as sleep, steps, breathing, nutrition and how to improve my athletic performance. I also learned how to better manage work travel and incorporate daily reflections into my routine.
I have found an inner peace that is hard to explain, and without a doubt, I am happy." - Katherine Mächler, Senior Director, adidas AG.
"What makes Tony different from other coaches I've worked with is his ability to see the whole person. He's not rigid, he's real. He really understands you. He has helped me integrate the world of sports, work and life into something powerful and sustainable.
Tony is more than a coach-he's a catalyst. Thanks to him I train and live better." - Marcos Bayuelo, Triathlete, Senior VP Product and Marketing, Wingtra AG."
"Working with Tony and Luz in preparation for the 2025 Atlas Mountain Race made all the difference. Balancing a demanding job and family life wasn’t easy, but Tony’s flexibility and attention to my schedule made it work. Their passion, precision, and presence are unmatched. For the next race, there’s no question—I’ll be working with them again."
- Marco Schicker, Ultra-Cyclist, COO Wingtra AG
Let’s connect.
If something here spoke to you, I’d love to hear from you. Ask a question, share a thought, or explore how we might work together.